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<SPAN name="Book_III_Chapter_XI" id="Book_III_Chapter_XI" class="tei tei-anchor"></SPAN>
<h2><span>Chapter XI. Of Excess Of Supply.</span></h2>
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<h3><span>§ 1. The theory of a general Over-Supply of Commodities stated.</span></h3>
<p>
After the elementary exposition of the theory of
money contained in the last few chapters, we shall return to
a question in the general theory of Value which could not
be satisfactorily discussed until the nature and operations of
Money were in some measure understood, because the errors
against which we have to contend mainly originate in a misunderstanding
of those operations.</p>
<p>
Because the phenomenon of over-supply and consequent
inconvenience or loss to the producer or dealer may exist in
the case of any one commodity whatever, many persons, including
some distinguished political economists,<SPAN id="noteref_255" name="noteref_255" href="#note_255"><span class="tei tei-noteref"><span style="font-size: 60%; vertical-align: super">255</span></span></SPAN> have thought
that it may exist with regard to all commodities; that there
may be a general over-production of wealth; a supply of
commodities in the aggregate surpassing the demand; and a
consequent depressed condition of all classes of producers.</p>
<p>
The doctrine appears to me to involve so much inconsistency
in its very conception that I feel considerable difficulty
in giving any statement of it which shall be at once clear and
satisfactory to its supporters. They agree in maintaining
that there may be, and sometimes is, an excess of productions
in general beyond the demand for them; that when
this happens, purchasers can not be found at prices which
will repay the cost of production with a profit; that there
ensues a general depression of prices or values (they are seldom
accurate in discriminating between the two), so that
producers, the more they produce, find themselves the poorer
instead of richer; and Dr. Chalmers accordingly inculcates
on capitalists the practice of a moral restraint in reference
to the pursuit of gain, while Sismondi deprecates machinery
and the various inventions which increase productive power.
They both maintain that accumulation of capital may proceed
too fast, not merely for the moral but for the material
interest of those who produce and accumulate; and they
enjoin the rich to guard against this evil by an ample unproductive
consumption.</p>
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<h3><span>§ 2. The supply of commodities in general can not exceed the power of Purchase.</span></h3>
<p>
When these writers speak of the supply of commodities
as outrunning the demand, it is not clear which of
the two elements of demand they have in view—the desire
to possess, or the means of purchase; whether their meaning
is that there are, in such cases, more consumable products in
existence than the public desires to consume, or merely more
than it is able to pay for. In this uncertainty, it is necessary
to examine both suppositions.</p>
<span style="font-size: 90%">
It will be here noticed that Mr. Mill uses demand in the
sense for which we contended it should be used
(</span><SPAN href="#Book_III_Chapter_I_Section_3" class="tei tei-ref"><span style="font-size: 90%">Book III,
Chap. I, § 3</span></SPAN><span style="font-size: 90%">), and not as </span><span class="tei tei-q"><span style="font-size: 90%">“</span><span style="font-size: 90%">quantity demanded.</span><span style="font-size: 90%">”</span></span><span style="font-size: 90%"> The present
discussion of over-production should also be connected by the
student with the former reference to it,
</span><SPAN href="#Book_I_Chapter_IV_Section_2" class="tei tei-ref"><span style="font-size: 90%">Book I, Chap. IV, § 2</span></SPAN><span style="font-size: 90%">.
</span>
<p>
First, let us suppose that the quantity of commodities
produced is not greater than the community would be glad
to consume; is it, in that case, possible that there should be
a deficiency of demand for all commodities for want of the
means of payment? Those who think so can not have considered
what it is which constitutes the means of payment
for commodities. It is simply commodities. Each person's
means of paying for the productions of other people consists
of those which he himself possesses. All sellers are
inevitably and <span class="tei tei-hi"><span style="font-style: italic">ex vi termini</span></span> buyers. Could we suddenly
double the productive powers of the country, we should
double the supply of commodities in every market; but we
should, by the same stroke, double the purchasing power.</p>
<p>
Everybody would bring a double demand as well as supply;
everybody would be able to buy twice as much, because
every one would have twice as much to offer in exchange.
It is probable, indeed, that there would now be a superfluity
of certain things. Although the community would willingly
double its aggregate consumption, it may already have as
much as it desires of some commodities, and it may prefer
to do more than double its consumption of others, or to exercise
its increased purchasing power on some new thing.
If so, the supply will adapt itself accordingly, and the values
of things will continue to conform to their cost of production.
At any rate, it is a sheer absurdity that all things
should fall in value, and that all producers should, in consequence,
be insufficiently remunerated. If values remain the
same, what becomes of prices is immaterial, since the remuneration
of producers does not depend on how much money,
but on how much of consumable articles, they obtain for
their goods. Besides, money is a commodity; and, if all
commodities are supposed to be doubled in quantity, we
must suppose money to be doubled too, and then prices
would no more fall than values would.</p>
<SPAN name="toc190" id="toc190"></SPAN>
<h3><span>§ 3. There can never be a lack of Demand arising from lack of Desire to Consume.</span></h3>
<p>
A general over-supply, or excess of all commodities
above the demand, so far as demand consists in means of
payment, is thus shown to be an impossibility. But it may,
perhaps, be supposed that it is not the ability to purchase,
but the desire to possess, that falls short, and that the general
produce of industry may be greater than the community
desires to consume—the part, at least, of the community
which has an equivalent to give.</p>
<p>
This is much the most plausible form of the doctrine,
and does not, like that which we first examined, involve a
contradiction. There may easily be a greater quantity of
any particular commodity than is desired by those who have
the ability to purchase, and it is abstractedly conceivable
that this might be the case with all commodities. The error
is in not perceiving that, though all who have an equivalent
to give <em class="tei tei-emph"><span style="font-style: italic">might</span></em> be fully provided with every consumable
article which they desire, the fact that they go on adding to
the production proves that this is not <em class="tei tei-emph"><span style="font-style: italic">actually</span></em> the case. Assume
the most favorable hypothesis for the purpose, that of
a limited community, every member of which possesses as
much of necessaries and of all known luxuries as he desires,
and, since it is not conceivable that persons whose wants
were completely satisfied would labor and economize to obtain
what they did not desire, suppose that a foreigner
arrives and produces an additional quantity of something
of which there was already enough. Here, it will be said, is
over-production. True, I reply; over-production of that
particular article. The community wanted no more of that,
but it wanted something. The old inhabitants, indeed,
wanted nothing; but did not the foreigner himself want
something? When he produced the superfluous article, was
he laboring without a motive? He has produced—but the
wrong thing instead of the right. He wanted, perhaps,
food, and has produced watches, with which everybody was
sufficiently supplied. The new-comer brought with him into
the country a demand for commodities equal to all that he
could produce by his industry, and it was his business to see
that the supply he brought should be suitable to that demand.
If he could not produce something capable of exciting
a new want or desire in the community, for the satisfaction
of which some one would grow more food and give
it to him in exchange, he had the alternative of growing
food for himself, either on fresh land, if there was any unoccupied,
or as a tenant, or partner, or servant of some former
occupier, willing to be partially relieved from labor. He
has produced a thing not wanted, instead of what was
wanted, and he himself, perhaps, is not the kind of producer
who is wanted—but there is no over-production; production
is not excessive, but merely ill-assorted. We saw before
that whoever brings additional commodities to the market
brings an additional power of purchase; we now see that he
brings also an additional desire to consume, since if he had
not that desire he would not have troubled himself to produce.
Neither of the elements of demand, therefore, can
be wanting when there is an additional supply, though it is
perfectly possible that the demand may be for one thing, and
the supply may, unfortunately, consist of another.</p>
<span style="font-size: 90%">
It is not sufficiently borne in mind, also, that the whole
progress of civilization results in a differentiation of new wants
and desires. To take but a single instance, with the growth of
the artistic sense the articles of common use change their entire
form; and the advances in the arts disclose new commodities
which satisfy the world's desires, and for these new
satisfactions people are willing to work and produce in order
to attain them. With education also comes a wider horizon
and a more refined perception of taste, which creates wants for
new things for which the mind before had no desires. A little
reflection, therefore, must inevitably lead us to see that no person,
no community, ever had, or probably ever will have, all its
wants satisfied. So far as we know man, it does not seem possible
that there will ever be a falling off in demand, because of
a satiety of all material satisfactions.
</span>
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<h3><span>§ 4. Origin and Explanation of the notion of general Over-Supply.</span></h3>
<p>
I have already described the state of the markets for
commodities which accompanies what is termed a commercial
crisis. At such times there is really an excess of all
commodities above the money demand: in other words,
there is an under-supply of money. From the sudden annihilation
of a great mass of credit, every one dislikes to part
with ready money, and many are anxious to procure it at
any sacrifice. Almost everybody, therefore, is a seller, and
there are scarcely any buyers: so that there may really be,
though only while the crisis lasts, an extreme depression of
general prices, from what may be indiscriminately called a
glut of commodities or a dearth of money. But it is a great
error to suppose, with Sismondi, that a commercial crisis is
the effect of a general excess of production. It is simply
the consequence of an excess of speculative purchases. It is
not a gradual advent of low prices, but a sudden recoil from
prices extravagantly high: its immediate cause is a contraction
of credit, and the remedy is, not a diminution of supply,
but the restoration of confidence. It is also evident
that this temporary derangement of markets is an evil only
because it is temporary. The fall being solely of money
prices, if prices did not rise again no dealer would lose,
since the smaller price would be worth as much to him as
the larger price was before. In no matter does this phenomenon
answer to the description which these celebrated
economists have given of the evil of over-production. That
permanent decline in the circumstances of producers, for
want of markets, which those writers contemplate, is a conception
to which the nature of a commercial crisis gives no
support.</p>
<p>
The other phenomenon from which the notion of a general
excess of wealth and superfluity of accumulation seems
to derive countenance is one of a more permanent nature,
namely, the fall of profits and interest which naturally takes
place with the progress of population and production. The
cause of this decline of profit is the increased cost of maintaining
labor, which results from an increase of population
and of the demand for food, outstripping the advance of
agricultural improvement. This important feature in the
economical progress of nations will receive full consideration
and discussion in the succeeding book.<SPAN id="noteref_256" name="noteref_256" href="#note_256"><span class="tei tei-noteref"><span style="font-size: 60%; vertical-align: super">256</span></span></SPAN> It is obviously
a totally different thing from a want of market for commodities,
though often confounded with it in the complaints
of the producing and trading classes. The true interpretation
of the modern or present state of industrial economy is,
that there is hardly any amount of business which may not
be done, if people will be content to do it on small profits;
and this all active and intelligent persons in business perfectly
well know: but even those who comply with the necessities
of their time grumble at what they comply with,
and wish that there were less capital,<SPAN id="noteref_257" name="noteref_257" href="#note_257"><span class="tei tei-noteref"><span style="font-size: 60%; vertical-align: super">257</span></span></SPAN> or, as they express it,
less competition, in order that there might be greater profits.
Low profits, however, are a different thing from deficiency
of demand, and the production and accumulation which
merely reduce profits can not be called excess of supply or
of production. What the phenomenon really is, and its
effects and necessary limits, will be seen when we treat of
that express subject.</p>
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