<h2><SPAN name="c3"></SPAN><span>3</span> <br/><span>THE BIRTH OF POOR RICHARD</span></h2>
<p>Deborah Read was married. This bit of news which
greeted his return came as a shock, though he had only himself
to blame. A luscious young woman like Debby could hardly
be expected to nourish her affection on one letter in a year
and a half.</p>
<p>He had, it seemed to him, three major causes for self-reproach
in his past: the grief he had caused his parents by
running away from Boston; the wrong he had done his brother
James; and his long neglect of Debby. He resolved that henceforth
his life would be conducted differently.</p>
<p>Printing was behind him now, or so he thought. Under
Thomas Denham he set himself to learning the intricacies of
merchandising. He lived with Denham; their relationship was
that of father and son. It lasted only a few months. In February
1727, the good Quaker fell ill and did not recover. His
executors took over his store, and Franklin was out of a job.</p>
<p>Swallowing his pride, he went back to Samuel Keimer. To
his surprise his former employer welcomed him with open
arms and even gave him a raise. He soon found out why.
Keimer had hired half a dozen men at very low pay. The
trouble was they knew nothing about printing. He needed
Franklin to teach them their trade.</p>
<p>Obligingly, Franklin went to great pains to show the men
everything he knew himself. He did considerably more than
he was paid to do. When types wore out, instead of sending
an order to England for more, he devised a copper mold to
cast new type, the first time this had been done in America.
He made their ink, and he started a sideline of engraving. All
the techniques he had learned from the London experts, he
now put to use.</p>
<p>Knowing Keimer, he did not expect gratitude nor did he
get it. As business improved and as the workmen mastered
their trade, the employer grew increasingly uncivil and quarrelsome.
He complained that he was paying Franklin too
much and nagged him incessantly. Matters soon came to a
climax. One day Franklin heard a loud noise outside the shop
and dashed to the window to see what was happening. He
never did find out.</p>
<p>Keimer was standing in the street below and, on seeing
Franklin’s face at the window, he bawled him out in such
violent and insulting terms that everyone in the neighborhood
could hear. No job was worth that much. Franklin took his
hat and walked out, never to come back.</p>
<p>That night a fellow journeyman named Hugh Meredith
came to see him. Meredith, who had been a farmer and taken
up printing only recently, was fed up with Keimer. He proposed
that the two of them should go into partnership as soon
as his period of service was up a few months hence. His father
admired Franklin and was willing to finance them. Mr. Meredith
senior soon confirmed the offer, privately telling Franklin
he felt he would be a good influence on his son, who drank
too much.</p>
<p>During the next months Franklin did odd jobs and, in his
spare time, organized a club called the Junto. There were
twelve members in all, including Hugh and two other printers,
a shoemaker, a joiner, a scrivener, and others in modest trades.
“The Leather Apron Club,” the town’s wealthier citizens
nicknamed the Junto, because of the humble working class
background of its membership.</p>
<p>The Junto met each Friday. Franklin provided them with
a list of “queries” to be discussed. “Have you lately observed
any encroachment on the just liberties of the people?” Already
he was beginning to think in terms of civil rights. “Do
you know of any deserving young beginner lately set up
whom it lies in the power of the Junto any way to encourage?”
He knew from personal experience how much it meant to a
young man to have friends to give him support and advice.
“Which is best: to make a friend of a wise and good man that
is poor or of a rich man that is neither wise nor good?” His
brief tussle with earning a living had convinced him that
wisdom was preferable to riches.</p>
<p>“Whence comes the dew that stands on the outside of a
tankard that has cold water in it in the summertime?” The
latter was one of many scientific “queries” he suggested to the
Junto, in line with his own curiosity about the mysteries of
life.</p>
<p>To improve themselves, to cultivate ethical virtues, to lend
a hand to their neighbors—all were included in the Junto’s
lofty aims. They composed essays on various subjects. If a
member read something of interest in “history, morality,
Poetry, physic, travels, mechanic arts,” he shared his new
knowledge with his fellow members.</p>
<p>They were not always serious. Sometimes they met for outdoor
sports. They held banquets, composed and sang songs,
made jokes, told stories, often had riotous times together. The
friendships they formed were firm, lasting as long as they
lived.</p>
<p>Occasionally Franklin caught sight of Sir William Keith
on the street, The former governor would look uncomfortable
and slink away. His fortune had deteriorated. Before very
long, he fled to England, leaving his wife and daughter penniless;
he died in a London debtors’ prison.</p>
<p>In the spring of 1728, when Franklin was twenty-two, he
and Hugh Meredith were ready to open their own printing
shop in a house on High Street. Their first customer was a
farmer who gave them five shillings to print an advertisement.
No sum ever loomed so large.</p>
<p>Customers were few and far between those first months. It
was not due to Franklin’s partner that they survived at all. He
was rarely sober enough to do a day’s labor. His father had
been optimistic in hoping that Franklin could change him.
Eventually Hugh admitted that he would never make a
printer.</p>
<p>“I was bred a farmer, Benjamin. ’Twas folly for me to come
to town and apprentice myself to learn a new trade.”</p>
<p>They talked the matter over and came to an agreement.
Franklin would pay back Hugh’s father the hundred pounds
he had advanced for their printing equipment, pay Hugh’s
personal debts and give him thirty pounds and a new saddle.
Two of his Junto friends loaned him the money he needed.
Hugh took off for his farm, leaving Franklin, at twenty-three,
the sole owner of the printing shop.</p>
<p>The common people of Pennsylvania at this time were
pleading for paper money, such as was used in Massachusetts
and other colonies, but the wealthier citizens opposed it.
Franklin, siding with the people, wrote a pamphlet on “The
Nature and Necessity of a Paper Currency,” which he printed
himself, and which swayed the Pennsylvania Assembly to pass
a bill to issue such paper currency. For his contribution,
Franklin was awarded the contract to print the money.</p>
<p>Soon afterward, Philadelphia’s most esteemed lawyer, Andrew
Hamilton, arranged for him to print the laws and votes
of the government. Business was beginning to prosper.</p>
<p>With all orders he took infinite pains. He kept his equipment
in excellent shape, cleaning the type himself. He used
very white paper and very black inks and sometimes made
decorative woodcuts to illustrate advertisements. He hired a
workman and took an apprentice, but outworked them both,
staying in the shop from dawn to near midnight.</p>
<p>His rival, Andrew Bradford, printed an address from the
Pennsylvania Assembly to the governor in a slipshod manner.
Franklin reprinted the same address elegantly, sending a copy
to every Assembly member. The next year he was voted
official printer for the Assembly. He started a stationer’s shop
to sell paper, booklets, and miscellaneous items. Perhaps to
impress the citizens of Philadelphia with his industry, he
carted his supplies from the wharf in a wheelbarrow, wearing
his leather apron.</p>
<p>Philadelphia boasted only one newspaper, a dreary and conservative
sheet which Bradford published. Franklin talked
over with his friends his own desire to start a livelier paper.
One of them betrayed him to Keimer, his other rival, who
promptly put out a newspaper with the ambitious title, <i>The
Universal Instructor in All Arts and Science, and Pennsylvania
Gazette</i>.</p>
<p>That poor illiterate Keimer running a paper? It lasted only
until September 1729 when Keimer, head over heels in debt,
sold it to Franklin for a pittance and departed to the Barbados,
never to return. The <i>Pennsylvania Gazette</i>, as he called it, became
Franklin’s newspaper to run as he wished.</p>
<p>That winter he performed his first scientific experiment,
designed to find out if the heat of the sun was absorbed more
readily by colored objects than by white ones. The experiment
was so simple any child could do it; the wonder was no
one had thought of it before. He took some tailor’s samples—small
squares of cloth in black, blue, green, purple, red,
yellow, and white—and laid them out on the snow a bright
sunny morning. In a few hours, the black square, which the
sun had warmed most, had sunk low into the snow; the dark
blue was almost as low; the other colors had sunk less deeply;
while the white sample remained on the surface of the snow.</p>
<p>Franklin thought in terms of the practical value of this discovery:
white clothes would be more suitable than black ones
in a hot climate; summer hats should be white to repel the heat
and prevent sunstroke; fruit walls, if painted black, could absorb
enough of the sun’s heat to stay warm at night, thereby
helping to preserve the fruit from frost.</p>
<p>A glazier’s family named Godfrey had been sharing his
High Street house. He was lonely when they moved. Even
his close friends of the Junto could not ease his longing to
have a family of his own.</p>
<p>On occasion he visited the Read family. Deborah’s marriage
had turned out tragically. Her husband, a good workman but
irresponsible, had, like Keimer, taken off to the West Indies
to escape debts. Even worse, it turned out that he had a wife
still living in England. Debby, who had come home to live
with her mother, was so pale and sad Franklin was filled with
pity for her. Perhaps first out of a desire to do good, Franklin
did his best to cheer her up, and it pleased him no end to see
the color gradually come back to her cheeks as her normally
high spirits returned. No woman had ever appealed to him
more than she. In time she responded to his affection. They
were married on September 1, 1730.</p>
<p>Theirs was not the most romantic attachment in the world,
but it endured. “She proved a good and faithful helpmate,” he
wrote some years later in his <i>Autobiography</i>, “... we throve
together, and have ever mutually endeavor’d to make each
other happy.” Indeed Debby proved the ideal wife for an
ambitious young man. She helped him in his printing orders,
by folding and stitching pamphlets or purchasing old linen
rags for the paper makers, and she ran their stationer’s shop.
Since he preached the need of economy, she obligingly served
him plain and simple fare and contented herself with the
cheapest furniture. Nor did she complain when he went every
Friday night to the meetings of the Junto.</p>
<p>The little club had now hired a hall for its weekly gatherings.
As there was no good bookshop in Philadelphia, the
members pooled their own books and loaned them to each
other. This practice of communal sharing gave them so much
pleasure that, at Franklin’s suggestion, they commenced a
public library. Every subscriber, Junto member or not, paid
a sum down to buy books from England, and there was an annual
contribution for additional purchases. America’s earliest
lending library had come into being, the first of many civic
benefits which Franklin initiated over the years.</p>
<p>A rival organization to the Junto was the newly established
Philadelphia branch of the Masons, mostly well-to-do citizens.
The aim of Freemasonry was “to promote Friendship, mutual
Assistance, and Good Fellowship.” Franklin succeeded in
becoming a member by a rather sly trick, a note in the <i>Gazette</i>
claiming knowledge of the “Masonic mysteries.” Since these
“mysteries” were supposed to be highly secret, the members
were so alarmed they invited the <i>Gazette’s</i> editor and publisher
to join their ranks. For many years he was a leader in
Masonic affairs.</p>
<p>He had wanted to be a Mason, but no one could persuade
him to join any church or denomination. That there was one
God who made all things and that the soul was immortal, he
believed firmly. He held that “the most acceptable service to
God is doing good to man.” Since all religious sects, in theory,
preached the same, he never did see a reason to favor one of
them above others.</p>
<p>Within a year or so of its inception, the <i>Pennsylvania
Gazette</i> had the largest circulation of any paper in America.
Profiting from the lessons he had learned while working for
his brother James, he stressed human interest stories and local
news. He ran an article on the harsh treatment of a ship captain
to the Palatine immigrants. He published stories on robberies
and murders, was not above poking fun at the stodgy
official reports which filled the pages of Andrew Bradford’s
paper, and he took up the cudgel for the freedom of the press.</p>
<p>Most popular of all were his “Letters from the Readers,”
many of which he undoubtedly wrote himself. Thus “Anthony
Afterwit” complained that his wife, who wished to play
the grand lady, was ruining him. “Celia Single” scolded the
<i>Gazette</i> editor for being partial to men. “Alice Addertongue,”
another contributor, announced the opening of her shop to
sell “calumnies, slanders and other feminine wares.” He ran
advertisements, sometimes for runaway slaves (it would be
some years before he crystallized his thinking on the evil of
slavery), sometimes for a wife pleading to her husband to
come home. He slipped in jokes as a good cook adds seasoning,
and he refused to let the paper be used for personal quarrels.</p>
<p>In 1732, three years after launching the <i>Gazette</i>, he was
ready for a new publishing venture, his celebrated <i>Poor
Richard’s Almanack</i>. There were other almanacs published in
the colonies; almanacs in fact sold almost as well as Bibles.
Soon <i>Poor Richard</i> eclipsed them all.</p>
<p>Like the others, it noted holidays, changes of season, dates
of fairs, gave weather information, advised the best day to
gather grapes or to sow seeds. Interspersed with such data
were proverbs, verses, witticisms and epigrams, some original
but a great many adapted from sayings of great writers of the
past, trimmed to suit an American audience:</p>
<p>Light purse, heavy heart. A rich rogue is like a fat hog, who
never does good till dead as a log. Eat to live, and not live to
eat. Nothing more like a fool, than a drunken man. To
lengthen thy life, lessen thy meals. None preaches better than
the ant, and she says nothing. Observe all men; thyself most.
Half the truth is often a great lie. Lost time is never found
again. Little strokes, fell great oaks. Nothing but money is
sweeter than honey. Love your enemies, for they tell you
your faults. Love your neighbor; yet don’t pull down your
hedge. Don’t throw stones at your neighbors’, if your own
windows are glass. The cat in gloves catches no mice. To err
is human, to repent divine; to persist devilish. A brother may
not be a friend, but a friend will always be a brother.</p>
<p>And, a tribute to Debby: “He that has not got a wife, is
not yet a complete man.”</p>
<p>Poor Richard had something to say on practically every
subject under the sun. He was in turn witty, wise, and, in
keeping with the time he lived in, somewhat bawdy. No matter
that he was sometimes inconsistent and contradictory,
that he might praise saving money at one moment and make
fun of the miser the next. Americans—farmers, businessmen,
wives and workmen—chuckled at him, laughed with him, and
perhaps at times took his moral lessons to heart. Many of his
maxims became embedded in the American language.</p>
<p>Because of <i>Poor Richard</i>, prosperity touched the family
that had hitherto known only economy and hard work. One
day Franklin came down to breakfast to find that Deborah
had served his bread and milk not in his usual two-penny
earthenware crock, but in a china bowl. Instead of his old
pewter spoon, there was one of silver.</p>
<p>“What is the meaning of this, Debby?”</p>
<p>“My Pappy can afford a china bowl and a silver spoon
now,” she said.</p>
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